Turn documents into actionable data.
A B2B software company used BIG TQS to create a custom Customer Intent to Buy score, trained on their historical sales conversations and inquiry forms. The system analyzed text from inbound website inquiries, emails, and chat transcripts, applying a rubric-based model to identify signals of purchase readiness — such as urgency, budget mentions, and decision-making language.
Scores were automatically pushed into their CRM, where leads above a certain threshold were routed directly to sales reps, while lower-scoring leads entered a nurturing sequence. The result: a 40% reduction in manual lead qualification time and faster engagement with the highest-value prospects.
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